Section
One - Customer's perception of the organisation's
products, services and relationships: Overall relationship:
General relationship,
responsiveness, product and service quality,
reliability,delivery performance, price and after
sales performance
Capabilities of
employees:
Complaints handling,
accuracy of documentation, technical support,
product training, ease of use, accessibility of
key staff, value for money
Loyalty:
intention to repurchase,
willingness to recommend.
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Section
Two - Measures of Satisfaction Overall relationship:
Market share, awards and
accolades
Products and Services
quality:
Defect, error and
rejection rates, guarantee provisions used and
made, warrantee payments, complaints, corrective
actions resulting from compliants.
Sales and After Sales:
Time to market, delivery
performance, advertising penetration, response
rate, quote conversion
Loyalty:
Repeat business, new /
lost business, relationship length,
recommendations, frequency of orders.
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